Use case
Create a QR code to collect Google reviews
A Google review QR code opens your business's review form directly. Happy customers no longer have to look for your listing on Google Maps: they scan at the counter, at their table or on their invoice, and leave a review while the experience is still fresh.
- Free to start
- Editable QR code
- Scan statistics
- Hosted in France
Why choose a QR Code?
Concrete benefits for your business
Fewer steps for customers
The scan opens the review form, with no searching for your listing or browsing Google Maps.
Material for every moment
Counter, table, receipt, invoice or thank-you card: the same review link can be printed wherever customers pass.
Measurable impact
Compare the number of scans with the number of new reviews received over the same period to judge how well your materials work.
Getting the right link and creating the QR code
Start from your Google Business Profile. Signed in to the account that manages it, look for the “Ask for reviews” option: Google shows a short link that opens your business's rating form directly. That is the link to use, not your listing's Google Maps URL, which adds steps for the customer.
In the QR Code Facile generator, choose the link type and paste that URL. With a dynamic code, you can replace it if Google changes it or if you switch listings, without reprinting the materials already in place. Always test the scan from a phone that is not signed in to the account managing the listing.
Following Google's rules on reviews
Google strictly regulates how businesses ask for reviews. Offering anything in exchange for a review is forbidden: a discount, a gift, entry into a prize draw or a free drink. A sign like “One review = one free coffee” puts your listing at risk of having reviews removed, or even of restrictions.
It is also forbidden to ask only satisfied customers, for example by asking a question first and sending only those who answer positively to Google. Your QR code must therefore be aimed at everyone, with neutral wording such as “Your feedback helps us, leave it on Google”.
Where to place the QR code and how to measure results
The best spots are where customers finish their experience: the counter when they pay, the table at the end of the meal, the receipt, the invoice handed over after a job, or the thank-you card slipped into a parcel. A code in the shop window is less effective, because it mostly reaches passers-by.
Create one dynamic QR code per placement to see which gets scanned most. Then compare the number of scans over a period with the number of new reviews on your listing. If many customers scan without posting a review, check that the link really opens the form and not an intermediate page.
Practical use cases
Get inspired by these scenarios for your project
Restaurant
A QR code on a small table sign or on the back of the bill invites every customer to share a review at the end of the meal.
Plumber or electrician
The QR code printed at the bottom of the invoice lets the customer rate the job the same day, from their phone.
Online shop with a showroom
A thank-you card slipped into each parcel links to the business's review form.
Create your QR in 3 steps
A simple, fast process with no technical skills required
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01
Get your review link
In your Google Business Profile, use the “Ask for reviews” option to copy the shareable link to the form.
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02
Create a link QR code
In the generator, choose the link type, paste the URL and customize the colors and logo.
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03
Print and place
Download the high-resolution PNG, test the scan, then place the code at the counter, on tables or on your invoices.
Best practices for an effective QR
Our recommendations to maximise your results
A neutral request
Avoid “Happy with us? Leave 5 stars”. Neutral wording follows the rules and stays credible.
Nothing in return
Never tie the QR code to a discount, a gift or a contest: Google's policy forbids it.
Test while signed out
Scan from a phone that is not signed in to the listing's account to see exactly what customers see.
Reply to reviews
Customers who scan also read existing reviews: replying, including to negative ones, builds trust with those who are hesitating.
Get started now
Join more than 10,000 users who trust QR Code Facile for their professional projects.
- Free to start
- Dynamic QR
- Statistics included
Frequently asked questions
Everything you need to know about this solution
In your Google Business Profile, the “Ask for reviews” option gives you a shareable link to your business's review form.
No, Google's policy forbids offering anything in exchange for a review. Simply ask, with no reward.
No, Google forbids asking only satisfied customers. Your material must be aimed at all customers, with no filtering.
No, it counts scans. Compare that number with the new reviews visible on your listing to estimate how many people follow through.
It is recommended: if the review link changes or you want to track scans, you can update the destination without reprinting your materials.
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